Our Story
In the early 1990s, JP Tsang found himself at a crossroads. He had just developed a groundbreaking Genetic Algorithm model that solved a client's complex problem with ease, but his innovative approach wasn't welcomed at his workplace. JP knew he had to make a choice.
That's when he founded Bayser – Business Analysis at Your Service. At Bayser, we're a team of passionate problem-solvers who believe that every challenge is an opportunity to innovate. Our mission is to help pharmaceutical companies thrive by delivering top-notch sales and marketing strategies tailored to their unique needs.
What sets us apart? It's our commitment to living up to our name. We immerse ourselves in our clients' worlds, asking tough questions and digging deep to uncover insights others might miss. We're not afraid to challenge assumptions and push boundaries, because that's how real breakthroughs happen.
With JP's vision as our guiding light, we've been helping pharmaceutical companies in Chicago and beyond achieve their goals for over two decades. Ready to experience the Bayser difference? Let's talk – we're here to serve you!
Meet the Management Team
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JP Tsang
Founder & President
Jean-Patrick (JP) is a renowned innovator and thought leader in the pharmaceutical consulting industry. With over two decades of experience and 250+ successful projects, JP has demonstrated expertise in ROI optimization, data strategy, and study design.
A recognized authority, JP regularly publishes, speaks, and teaches on data-driven strategies. His background includes groundbreaking work in AI, deploying cutting-edge techniques to automate satellite payload design and advising PhD students.
JP holds a Ph.D. in Artificial Intelligence from Grenoble University and an MBA from INSEAD. His outstanding contributions earned him the PMSA Lifetime Achievement Award in 2015.
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Shunmugam Mohan
Vice President
Shunmugam brings a unique blend of expertise and passion to his role in developing Portfolio and Data Strategy for Oncology and Rare Disease Markets. With a background in 3D texture analysis of multiple imaging modalities from his Masters in Electrical Engineering at Ohio State University, Shunmugam applies a creative, interdisciplinary approach to solving complex problems.
His talent for identifying innovative data sources and developing cutting-edge solutions is exemplified by his agent-based model for sales forecasting and potential assessment model for hospitals that incorporates geographic dynamics. Shunmugam's enthusiasm for simulation and creative problem-solving shines through in his work on territory alignment projects.