Jean-Patrick Tsang, PhD & MBA (INSEAD)
Tel: (847)920-1000
Email: bayser@bayser.com

Igor Rudychev, PhD
Tel: (847) 679-8278
Email: igor@bayser.com

ROI of Direct to Consumer

PLD is used to measure the impact of Direct-to-Consumer (DTC) opt-in campaigns.  This process typically takes place in two steps to ensure that one never gets to see both the name and the medical records of a patient at the same time, which would be in direct violation of HIPAA.

ROIofDTC

ABOUT BAYSER | CONTACT | SITE MAP