Jean-Patrick Tsang, PhD & MBA (INSEAD)
Tel: (847)920-1000
Email: bayser@bayser.com

Igor Rudychev, PhD
Tel: (847) 679-8278
Email: igor@bayser.com

Physician Referral

4 Basic Physician Types

  1. Referred-to physicians: Get a lot of referrals from other physicians (high-caliber professionals).
  2. Referring physicians: Send a lot of physicians to other physicians that may favor or shun your product (average Joe extremely valuable since they can deflect the outflow of patients, yet difficult to identify otherwise).
  3. Wheeler-dealers: score high on both counts.
  4. Hermits: score low on both counts.

A physician can be characterized by the number of patients received and patients sent.

Physicians by Referral Type

Example

The fictitious table above indicates there are 2,292 wheeler-dealers, 3,871 referred-to, and 4323 referrers that are potential targets.

For additional information about this product please send an e-mail to igor@bayser.com

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