Jean-Patrick Tsang, PhD & MBA (INSEAD)
Tel: (847)920-1000
Email: bayser@bayser.com

Igor Rudychev, PhD
Tel: (847) 679-8278
Email: igor@bayser.com

Conference Presentations

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“Building Sociograms of Physicians Using Upstream Targeting”

IIR Conference, Sheraton Rittenhouse Square Hotel
Philadelphia, PA Feb 24-26, 2004 (co-presentation with Sepracor).

“Challenges and Opportunities Involved in Deploying Patient-Level Data in Pharmaceutical Companies”

CBI 2nd annual conference, Philadelphia, PA June 3-3, 2004.

“Patient-Level Data - Leverage Emerging Data to Mazimize Market Potential”

Organizer and chairman of conference with CBI, Philadelphia, PA, June 5-6 2003.

“Anonymous Patient-Level Data - Leverage Emerging Data to Mazimize Market Potential”

Organizer and Chairman of conference with CBI, Philadelphia, PA, Nov 16-17 2003.

“CRM Analytics”, Round Table Champion, "E-Pharma Summit"

Baltimore, MD, May 13-15 2003.

“Form Strategic Alliances to Support the Lifecycle Plan”

CBI’s Pharmaceutical Product Lifecycle Strategies
Capital Hilton, Washington DC, November 15-16, 2001.

“How to Harness the Power of Patient-Level Data”

Workshop Leader, Med Ad News Conference on Pharmaceutical Marketing Partnerships, New York, NY, April 19-21, 2004.

“Identifying KOL's for MSL's"

PEA Conference on "Best Practices for Medical Science Liaisons"Allertown Crown Plaza, Chicago, June 25, 2004.

“Optimizing the Use of Patient-Level Data to Enhance Your Marketing Capabilities”

chairman and leader of pre-conference workshop "Introduction to classical and advanced patient-level analyses", PEA Conference, Park Hyatt, Philadelphia, PA, March 22-23, 2004.

“Nail Down True ROI”

PMC 2003 Washington DC, Oct 2003 (co-presentation with Sanofi).

“Forecasting by Combining Multiple Viewpoints”

PMRG Seminar on Forecasting, Fairfield NJ, Nov 11-13, 2002.

“Identification of Influencers Using Patient-Level Data”

PMRG Fall 2003, San Diego, Sep 21-23, 2003.

“Building GIGO-Free Response Models”

2002 PMSA Conference, New Orleans, April 28 – May 1, 2002.

“Measuring Hospital-Retail Spillover: Bridging and Holistic Techniques”

2003 PMSA, Orlanda, FL, May 4-7, 2003.

“Increasing your Deal Making IQ by Looking at What Others Did”

SRI’s 6th Int’l Pharma & Biotech Licensing Deal-Making Summit, Coronado Courtyard, San Diego, Jan 28-30, 2002.

“Promotion-Response Models to Optimize your Portfolio”

SRI’s 3rd Rx & Biotech Portfolio Management Conference, Hyatt Hotel in Penn Landing, Philadelphia, Mar 25-27, 2002.

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