Jean-Patrick Tsang, PhD & MBA (INSEAD)
Tel: (847)920-1000

Igor Rudychev, PhD
Tel: (847) 679-8278

ROI Analysis

We have done several ROI projects to date and have acquired considerable expertise in the process. What's more we are willing to put our insights and findings at your disposal. If you are working on a project that involves ROI, optimization, or resource allocation, do not hesitate to give us a call. Winning combination: (847) 920-1000. You'll be happy you did. We'd love to hear from you

Jean-Patrick Tsang
President of Bayser Consulting

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ROI Lecture

Jean-Patrick Tsang, Ph.D., MBA, President of Bayser Consulting

"There are way too many ROI measurement studies going on here.
What we need is an ROI study that measures the ROI of those ROI studies!"

Building GIGO-Free Response Models

2002 PMSA Conference, New Orleans, April 28 – May 1, 2002.

Promotion-Response Models to Optimize your Portfolio

Presented at the 3rd Rx & Biotech Portfolio Management Conference, Mar 25-27, 2002, Park Hyatt at the Bellevue Hotel in Philadelphia.